Traditional Business Rules Don’t Fit Women’s Reality

Every day women are giving up (or giving in); resigning ourselves to a life half-lived.

  • We commit to our careers and feel guilty for neglecting spouse and family.
  • We commit to our families and feel guilty for not putting in enough time at work.
  • We try to juggle both and feel like we’re failing everywhere.

All the while, we’re chastised for not taking enough time out to take care of ourselves. Smart, successful, inspiring women are gripped by guilt, regret, and resentment. Every day, I meet amazing women convinced they’ve somehow failed, in spite of their obvious successes.

There Is a Better Way

We are happiest and most fulfilled when every aspect of our lives exists in harmony with our core beliefs and values – whatever those may be. At Adizue, our name is our mission – to help women entrepreneurs find a new way to succeed; one that works for all the roles we routinely juggle in life – no matter what they happen to be.

Helping Women Rewrite the Rules of Business

We’re here to support you in reaching your most audacious goals and bringing your dreams to life. Here you will find a safe space, free of judgment, that honours the many choices women business owners make every day, regardless of what those choices might be.

Adizue is an African name given to both male and female children. It literally translates to let there be peace and harmony, and expresses both our mission for this site, and our wish for every one of you. To create space for you to live in peace and harmony, honouring the roles you have chosen and loved ones you cherish.

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